Professor  Mohamed Salah Humaida, Ph.D.

Sustainability can be defined as a comprehensive approach to business management that results in positive impacts on the economic, environmental and social levels.

Sustainability can drive a large part of business success now and in the future, and far from any help,  can overcome most of the local, regional and global challenges.

Sport has a great role in human development, safety and psychological well-being, in line with the Sustainable Development Goals consisting of 17 articles, and sport promotes goal number 3, which is ensuring that everyone enjoys healthy and safe lifestyles at all ages. That is, the goal is not a competitive one in which one wins and the other loses, but rather it is an integrative issue that represents collective goals that go beyond gain and loss, Emphasizing the link between sport and psychological development, and the correlation between achieving goal number 3 of the Sustainable Development Goals and strengthening other aspects of sustainability.

Going forward, sport brings people together and is an outlet for life, and among the examples of the most successful sustainable sports investment business in the world, not exclusively in the past decade and now, is the Godolphin World Horse Group, which was founded and led by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the United Arab Emirates, Prime Minister and Ruler of Dubai, Ghaiyyath has been crowned the best horse in the world for the year 2020.

As well as Citigroup, the owner of Manchester City, which was founded and supervised by His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs in the United Arab Emirates, is one of the most successful sustainable sports companies that continue to succeed in spreading around the world.

Many investors today use environmental and societal frameworks and governance to analyze the behavioral impact in organizations and companies and look at important factors and criteria, for example, the carbon impact of the company, water drainage, efforts to develop society, and the diversity of the cultures of the board of directors, This helps investors to make decisions about investments in those companies and societies that encourage a sustainable environment and increase the opportunities for added value and profitability in the short and long term, and thus diversification and prosperity of the economy.

Scientific research has shown that organizations and companies with a high rate of interest in sustainability, environment, society and governance, most of them have low costs of debt and expenses. Because sustainable contributions and initiatives can help improve financial performance by improving public support.

And the companies that adopt the mentality of sustainability and unify the goals of companies and their mission and values ​​and work to build, stability and develop their reputation and agree to the satisfaction of the public that they achieve new development opportunities and good for growth.

The success of organizations often rests on how well they implement strategies, businesses, processes and activities, and convert inputs such as raw materials and knowledge into products or services of value to the public; This leads to savings in expenses, an increase in profits, or an increase in the loyalty of the public.

Sustainable companies are those that apply the best methodologies and standards for process development, for example Six Sigma, Total Quality Management, ISO 9000 and Business Process Reengineering.

Let’s start by defining those terms for methodologies and standards for developing sustainable sequencing organization operations:

First: Sigma Six is ​​a data-based methodology to eliminate flaws in any process and is designed to achieve financial performance, reliability, and generate better value for the audience.

Second: Total Quality Management, which is a management strategy that aims to benefit awareness of quality, the operations of the institution, as well as to encourage employees to increase public satisfaction effectively and efficiently on an ongoing basis and at low cost.

Third: ISO 9000, which is known as a set of standards for quality management systems, issued by the International Organization for Standardization ISO; However, these criteria do not include the quality of the final products or services, but ensure that the company applies consistent processes.

Fourth: Re-engineering business processes, which; is a methodology in management that encourages a radical re-evaluation of workflow on the basic factors and concerned (employees, systems, organizational structures, and institutional culture) for the sake of major improvements in operations and performance.

In conclusion … the opportunity for sustainable shared value for companies and organizations lies in the difference between doing well or doing good,

To do well is to make material profits.

Either to do good is to solve social, environmental and governance problems to achieve the creation of a more sustainable business and sport strategy.



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