Professor, Grand Doctor.Mohamed Salah Humaida
Types of action plans
1- Focus on the first audience
Facilitating the management of the company from the inside, dealing with each other team members.
2- The internal work plan for a specific project so that executives can be able to scale profits, feasibility studies, profitability and growth expectations 5-10 years in the future.
3- External plans target banks and investors to lend and invest
Funding requirements
profitability side
Risks
The competition
Executive Summary
What does your company do?
where is it now?
Where is your company heading? What are it’s plans for success and to reach its goals?
the mission
Why does your company exist?
Mission Tracking
-Products
Measure
-financial information
If the financing is via existing investors
Your future expectations
Briefly explain the company’s growth and profit expectations according to a specific numerical rate
2- Company description
Its structure, owners, management, historical summary, information on products you can win
The markets in which the company is located
Markets you plan to enter
Knows its goals, advantages and strengths
Work environment analysis
A clear and effective system for measuring the company’s performance
The internal efficiency, its structure and the methods of its systems
External: social activities – market changes – developments
3- Industry
Necessary information about the industry
Introduction to the industry and its areas of spread and a simple summary of this spread
– Reviewing the most important developments and growth patterns that occurred in the industry
The most important factors affecting the industry
for example
growth factors
-Human capital
-Funds
Government support and some services related to training and safety
– political conditions
Availability of services and products
What is the company’s current position in the industry?
And how do we plan to progress by taking advantage of the advantages and factors that you have renewed in the industry
4- Analysis of the competition
Competitors section
Your current situation compared to others
– List of competitors
The name and location of each competitor and the products they’re offers
The pricing system used
The main strengths and weaknesses of each competitor
Analyze your company’s strengths and weaknesses and focus on how to break free from weaknesses and increase strengths
A description of your company’s role in the market
How can you compete for a large market share based on clear information and numbers
5- Market analysis
A summary of the market you are focusing on and the most important facts and information that may help you in marketing and production methods.
A description of the target audience with accurate techniques for it and a clear file for all its classifications.
Market size and current status
Is it increasing or decreasing, expectations that it will continue or stop?
The company’s pricing system and its comparison with competitors
Features of the system that your company follows.
6- Marketing
Marketing plan
work plan
Marketing and Strategies
Technique used
Target group
Market penetration methods
Market entry plans
profitability strategies
SWAT analysis
growth strategies
By introducing products and services, a new market
– Strategy to analyze alternatives and new methods and then distribute the product and service to increase sales.
– Hiring sales staff
Or opening new stores
-How to communicate with customers
Advertising methods
– Localizing products or services, not just translating them and re-exporting them to countries of the world with a national flavor
7- Administrative Operations Plan
Job and management opportunities
Operations plan
– Roles and duties, the job hierarchy for each person in the company and the structure followed through which he knows who is responsible and his role
KPI and SMART plan application
Is the goal specific? Can it be measured? Is the goal realistically achievable? Is the goal related to the organization? What is the time required to achieve the goal?
– Good performance indicators
-The percentage of KPIs should not exceed 40% of the total work for each person
-With the need for the organization to have a performance measurement system that includes basic and subsidiary dashboards that help those in charge of linking indicators, goals and indicators to each other to help executive managers take decisions and intervene in a timely manner to correct mistakes.
-It requires a measurable strategy, main objectives divided into sub-objectives, the selection and design of meaningful metrics, the participation of employees and stakeholders to ensure implementation and continuous improvement of indicators, the use of correct data in formulating standards, and the design of reports and dashboards that help managers understand and monitor progress.
To see if the company is going in the right direction?
The main performance indicator and the effectiveness of the company to achieve its goals and the company’s general performance should be directly related to the sub-performance indicators and sub-goals on operations in the management of sales, marketing, human resources and financial departments, as well as a direct link with the activities and measurement of the total activities that achieve the goals of the organization’s strategy.
– Japanese Chart S5 Five Steps:
(Organize, simplify, clean, maintain, discipline)
or
(sort, simplify, brighten, standardize, enhance)
- Organizing or sorting
Determine the frequency of use of each substance in the workplace
The effect of unused materials
– Get rid of unnecessary materials
Eliminate sources of clutter and unwanted materials
2- Simplification or arrangement
Arrange items everywhere
Work after repeated use and the formation of cards (evidence).
Put each card for each item or tool used
Everything should be easily accessible
3- Clean or shine
Continuously identifying difficult and abnormal cases
A comprehensive overview to identify recurring problems
Misplaced tools
The stock is in the wrong place
4- Maintenance or consolidation
Make information about the workplace more visible
– If all the cards are formatted in the same way, this will be easier for the reader or reading
If the procedures for retrieval and return of materials are standardized, it will be easy for anyone in the group to locate them quickly
5- Discipline or reinforcement
Self-discipline is the routine practice of all previous steps until S5 becomes habits
The main benefits of reducing the initialization and preparation time for the machines
1- Delivery on time
2- Rapid response to customer needs
3- Reducing waiting time
4- Reducing inventory
5- Reducing costs and increasing energy
6- Increase accuracy and improve quality
Finally, The Finance
You must write a business plan
Data such as income, financial liquidity, profit system
Pricing systems – What are the chances of increasing sales?
What are the expenses of the company?
– future expectations
The company’s financial conditions are supported by the necessary data and information during the previous years and the patterns followed
